intangible services examples in hospitality

What are the main goals of multicultural education that are emphasized in affirming diversity? Examples of Tangible services in a sentence. Additionally, marketing is essential for both getting customers and motivating them. Tybms sem 6 results 2019 declared on 19th June 2019. The ability of a teacher to teach a student is almost impossible to market. As a marketer, due to the intangibility of services, you face a lot of problems in services marketing. What are tangible and intangible services in the tourism industry? Difference between tangible and intangible is simple as tangible is something that has a physical existence and can be seen whereas intangible is something that cannot be seen. Tangible services: This type of service involves the provision of a tangible benefit by the Grantees and/or Sub-grantees to an individual or a family.. Tangible services are related to the overall environment and ambiance the customer experiences during the flights.. Midland topped the list with a debt to capital ratio of 205%, followed by Lloyds at . Usability Thus, the present-day hotel industry puts a critical emphasize on service quality. The manufacture and delivery to the client happen at the same time. 1) Service cannot be touched All other trademarks and copyrights are the property of their respective owners. Hence a service provider should always keep the aspect of intangibility in mind while designing the service for a customer. You also have the option to opt-out of these cookies. What are tangible and intangible products? You could feel. The Tangible and Intangible Services in Hospitality are equally important. they can be seen or touched whereas services are intangible items. The businesses have no inventories. Copy. - History & Explanation, Fundamental Analysis: Definition & Examples, Intentionally Defective Grantor Trust (IDGT), Working Scholars Bringing Tuition-Free College to the Community. If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. An intangible service refers to what consumers buy that is not visible. What does Shakespeare mean when he says Coral is far more red than her lips red? Intangibility refers to the fact that tourism products and services cannot be subjected to scrutiny or sampling.3 Sept 2018, Examples of intangible assets include goodwill, brand recognition, copyrights, patents, trademarks, trade names, and customer lists. 6 How are intangible and tangible elements related to each other? The main types of intangible assets are Goodwill, brand equity, Intellectual properties (Trade Secrets, Patents, Trademark and Copywrites), licensing, Customer lists, and R&D. Hotels service guests and they provide shelter and accommodation. This makes it tricky to evaluate the quality of service prior to consuming it since there are fewer attributes of quality in comparison to a product. Intangible assets do not exist in physical form and include things like accounts receivable, pre-paid expenses, and patents and goodwill. Inseparability is the idea that when selling a service, it's not always possible to distinguish its production from its consumption. What is tangible in tourism and hospitality? The tangible or intangible needs of the tourists can be met by new products which can be purely tangible, intangible or a combination of both. Intangible services
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. The heterogeneous nature of service intangibility makes it unpredictable and uncertain what the results will be. Intangible services experience great challenges, including uncertainty of the kinds of the outcome, fear of using money, effort, or time on something that might not return the same value for the money spent, and inability to have an emotional connection with what is being offered. If you want a perfect example of intangible goods, reach for your phone. Comment * document.getElementById("comment").setAttribute( "id", "a9191bd25ae1d2684af0080aa1245268" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved, Service Differentiation and 7 Ways to Differentiate Service from Competitor. Thank you for the heads up. Necessary cookies are absolutely essential for the website to function properly. You can also visit for Diploma of Hospitality Management Australiacourse, Great tips. Do not sell or share my personal information, 1. Shostack suggested the service blueprinting technique for describing the service process and noted that when one element in a molecule changes, it would effect the whole molecule (Chan and Swatman, 2005). The intangibility of services is what primarily differentiates a service from a product. The lawyer and what is offered is also inseparable. TANGIBLE SERVICES IN HOTELS The physical products of hospitality, e.g. This is an organization's ability to portray service quality to its customers. Intangibility refers to the fact that tourism products and services cannot be subjected to scrutiny or sampling. Word Definitions, Terminology, and Jargon. 2. A tangible product is a physical object that can be perceived by touch such as a building, vehicle, or gadget. By clicking Accept All, you consent to the use of ALL the cookies. Intangible products are different from intangible services such that they are separable, long-lasting and can be stored, while intangible services cannot. Opening the door, kind gesture, turned down bed, friendly . For example in the restaurant example above, you can have a good ambiance, good cutlery and thereby make the customer feel good so that his experience there is excellent. (1993), "Tangibilizing the intangibles: some strategies for services Lekhwar Hospitality. Clipping is a handy way to collect important slides you want to go back to later. Looks like youve clipped this slide to already. All Rights Reserved. They cannot be stocked or carried home. You have to first order it and then hope that it is good in taste. Services offered by surgeons are inseparable from them. Guide Services 9. 15 Lakhs]: Register by Nov 7. At the same time service products are heterogenous, perishable and cannot be owned. What is intangibility in tourism and hospitality? Unfortunately, remain forever in the failure. Mumbai University Results Held In Reserve Meaning and Procedure. It is vital to master marketing intangible products because it affects a business' profitability. Its production. i) Food Quality ii) Staff Behavior iii) Value For Money iv) Location Preference v) Restaurant Interiors and Ambience vi) Unique Menu vii) Convenience viii) Customer Selection Behavior- Menu Innovation Examples of service intangibility include: Your email address will not be published. They are perishable. Services are the amenities, benefits or facilities provided by the other persons. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Required fields are marked *. If someone says to you that I need your soul only and separate it from your body for 5 minutes you will laugh at that person as body and soul cannot be separated from each other in the same way in case of marketing one cannot separate service provider and consumer of that service form each other and that concept . Having testimonials and customer reviews can help boost the confidence of clients. Show the client how to use it. It's impossible to be sure exactly how you'll feel after the surgery for your back pain. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The nature of human beings is such that they are quick to incorporate things they can see and feel into their lives with ease. .ETC .please emaildrrealakhigbe@gmail.com or whats APP him ..+2349010754824. Hospitality for quite some time has been seen as a Global industry whose services have become a lifestyle for some people. Examples include ensuring all food on the menu is of good quality and that the dining area is warm and inviting, and making sure waiters are well-trained. Be fully aware of the customer's needs. They guarantee to offer the very best commercial-kitchen equipment which frees up space in the kitchen so that you can expand takeout and other catering operations. Some solutions to these challenges could be offering a refund if the customer does not enjoy the product and a free trial. If we examine them in turn, each will enable you to add the five senses to your marketing. It is not easy to measure the quality of service statistically. It does not store any personal data. The following include the main problems of service intangibility: An error occurred trying to load this video. Event Management Companies In Visakhapatnam, Birthday Event Organisers in Visakhapatnam, Diploma of Hospitality Management Australia, corporate event venue for rent detroit mi. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Example, a service only can be sold and owned by the person, but it cannot be opened, from the service provider's service . Intangibility is the virtue by which a customer cannot see the final result before actually buying and using it. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. There are more than that for example let's discuss it - 1. However, you may visit "Cookie Settings" to provide a controlled consent. Intangible product examples include, but are not limited to: Education Data Software Insurance Maintenance and repair Consulting and advice Accounting Copyrights, trademarks, and patents Domain names Categories of intangible products There are a multitude of different types of intangible products. The intangibility of services is the dominant characteristics of services and the biggest challenge for marketers as well as service product owners. Intangible services, on the other hand, cannot be "touched" beforehand. As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor . If you want to join us, please mail to, Series of questions that intends to reveal something about the personality, Series of questions with right and wrong answers that intends to check knowledge, Voting to make decisions or determine opinions, Submit your own item and vote up for the best submission, Upvote or downvote to decide the best list item, Upload your own images to make custom memes, BMS | Bachelor of Management Studies Unofficial Portal community. Finally, the role of tangibility and intangibility of value creation in an industrial product-service system is discussed using the packaging industry as a typical example. Mr. Shankman was at the airport when he jokingly sent Mortons a tweet stating he desired to have a porterhouse steak waiting for him upon his arrival at Newark Airport. Intangible Service characteristic in hospitality industry mean services that can't be seen and contacted, yet can be felt. A server keeps close watch and springs into action to fill water glasses and replenish tortilla chips without being asked. I would definitely recommend Study.com to my colleagues. Someone promises to do something and it never happens. Findings (continued) 3. 1. Your email address will not be published. The basic differences between goods and services are mentioned below: Goods are the material items that the customers are ready to purchase for a price. The buyer can only tell the outcome after spending money on it. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. The Tangible and Intangible Services in Hospitality are equally important. DR AKHIGBE did it for me I have been suffering from a deadly disease (HIV) for the past 2 years now, I had spent a lot of money going from one place to another, from churches to churches, hospitals have been my home every day residence. Produce is also considered perishable but hotel rooms are much worse! These include: All intangible services have similar characteristics, such that they cannot be touched and exhibit inseparability from the producer. Health care services. Service Marketing TYBMS Question Bank 2018, Service Marketing for SEM 5 TYBMS Nov 2016 EXAM, Service Sector Management TYBMS Sem 5 Important Questions Bank 2015, The Complete Guide To Help You Score Amazing Marks in Service Sector Management Exam, Happy Parents Day 2014 HD Images Wallpapers Free Download, Happy Makar Sankranti, Lohri, Uttarayan, Pongal, Bhogi, Makaravilakku, Swami Vivekananda Jayanti, Vasant Panchami, Subhas Chandra Bose Jayanti, Republic Day 2015. TRUE-FALSEConceptual 1. Activate your 30 day free trialto continue reading. Actively engage your clients in social media. For example You pay for an online ticket but you have no idea how your travel will be. Average shelf life of an average apple is 2-4 weeks (yes, I was surprised, too). We are here to provide and update you with every details required by you BMSites! Service Inseparability Overview & Marketing | What is Inseparability? I do like your hard workings and appreciate your concept.Thanks a lot..Event Organisers in VisakhapatnamEvent organisers in vizag, All the contents you mentioned in post is too good and is be very useful.I hope you will update more related this.Event Management Companies In Visakhapatnam, nice information..thanks for providing valuable information..Birthday event organisers in vizagEvent management jobs in vizag, that was really nice blog what you shared..that collection gives good information..keep update with your blogs..Best Event Organisers in VisakhapatnamBirthday Event Organisers in VisakhapatnamEvent Organisers in HyderabadEvent Organizers in Hyderabad, good post. What are examples of tangibility and intangibility of tourism product? This restaurant also prepares and serves orders quickly. How can we avoid the occurrence of weld porosity? It is often used to describe services where there isnt a tangible product that the customer can purchase, that can be seen, tasted, or touched. Related: 17 Important Customer Service Skills (With Examples) 2. Green Design Sourcing & Manufacturing | What is Green Design? he is a real good and honest man. The fastest way to make your product tangible to the customer is to describe how it will . How BAT & Miller-Orr Models Influence Target Cash Balance, Internet & Social Media Marketing: Help & Review, MTTC Marketing Education (036): Practice & Study Guide, MTTC Business, Management, Marketing, and Technology (098) Prep, Hospitality 305: Event, Conference & Meeting Management, GED Math: Quantitative, Arithmetic & Algebraic Problem Solving, GED Social Studies: Civics & Government, US History, Economics, Geography & World, SAT Subject Test Biology: Practice and Study Guide, SAT Subject Test Mathematics Level 1: Practice and Study Guide, SAT Subject Test Mathematics Level 2: Practice and Study Guide, Create an account to start this course today. Event Management Companies in HyderabadEvent Organisers in Hyderabad, I really appreciate DR AKHIGBE,my name is LAURIE HUGHES . It is easier to establish the value of a tangible asset than an intangible asset. Thus, in such a case, you have to market students results to bring attention to the coaching classes and the teachers. It is not possible for the consumer to feel it but only see the outcome at the end. Study with Quizlet and memorize flashcards containing terms like In the marketing framework, which of the following is the most central of the 4Ps? Lawyer services. Another reason to select the hotel management, we can see so many different customers and increase our knowledge. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It looks like you spend a lot of effort and time on your blog. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality 2022 This study aims to investigate which hotels' attributes are most valued by the guests of the main markets of Porto. Intangible productstravel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accountingcan seldom be tried out, inspected, or tested in advance. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Now customize the name of a clipboard to store your clips. Here are three techniques to make what you're selling tangible to your prospects. Happy Maharana Pratap Jayanti 2014 SMS, Sayings, Quotes, Text Messages, Status For Facebook, WhatsApp Messages. Thus, learning as an important part of our comprehensive preparatory work supervisor or manager career. In a case of an online coach, one can offer free videos or books to clients to experience the coaching and make the decision. are considered as services. What is tangible and intangible in hospitality? Merriam Webster's Dictionary defines hospitality as, "generous and friendly treatment of visitors and guests or hospitable treatment.". this topic. Examples of intangible assets include goodwill, brand recognition, copyrights, patents, trademarks, trade names, and customer lists. Website Design by Shailesh Lekhwar. In the fast food industry, tangible property can be broken down into five categories: products, furniture and fixtures, electronic equipment, signage and packaging. Why are intangible services important to your business? Knowledge. What Is Service Intangibility in Marketing? Types of services<br /> Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Tangible assets are physical; they include cash, inventory, vehicles, equipment, buildings and investments. As a member, you'll also get unlimited access to over 84,000 are considered as services. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. Well-established hotel brands are intangible assets that serve as a source of strategic advantage and might create financial value due to their ability to generate cash flows via relatively higher margins. The Detroit Circle Center hosts small, intimate events or celebrations on a grand scale. Enrolling in a course lets you earn progress by passing quizzes and exams. They cannot be owned. By accepting, you agree to the updated privacy policy. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Intangible Service characteristic in hospitality industry mean services that cant be seen and contacted, yet can be felt. These actions are reflected when you deliver the tangibles.. A person purchasing plastic surgery cannot see the results before the purchase, and a lawyer's client cannot anticipate the outcome of a case before the lawyer's work is presented in court. Therefore, consumers make their decisions under such circumstances by looking for signals that assure service quality like the people, communications, price, equipment and place associated with that service. Keep sharing. In case of hotel industry, the ambience, the moods created through various factors like lighting, music, aroma, etc create the intangible factors. I thank you for being a loyal customer I hope everything satisfactory, what are the differences btn tangible and non tangible needs. , There are two aspects to your corporate image: the tangible and intangible. In marketing services, intangibility means the inability of a consumer to preassess the value of using a service. website https:drrealakhigbe.weebly.com, Such a nice blog. She has a Bachelor of Science in Economics and Finance from College of Charleston. Enterprise management is very useful for our future operations, but it is very boring, which is why I chose the hotel management. success in services marketing and presents various issues related to Where should I start working out out of shape? For example, an airline passenger has only a ticket and the promise of a safe and comfortable journey. Most goods are tangible products. Usually, the values of intangible assets are not recorded in the balance sheet. Examples of intangible services: Advertising services - Just because an ad agency created an effective TV, radio, or print ad for another client doesn't mean that the one that they create for your organization will result in a spike in business. Intangibility of services can be explained by a clear comparison between restaurants and soaps. Unlike a product where the attributes and specifications can be seen, touched, smelled, validated, tested before buying them. Define intangible services. But services first sold then produced and consumed simultaneously. However, they both have problems because they are not visible. Try refreshing the page, or contact customer support. Current and Future Challenges in Service Marketing, Services Marketing - Nature of Services Marketing, 13049590 introduction-to-service-marketing, 2. difference in goods and service marketing and service classification, Integrated Marketing Communication of Taj Group by @Marketer Rj. How to change your college after FY/SYBMS? Customer service intangibles satisfaction. Hence, reviews play a big role in influencing purchase. Intangible services cannot be stored in an inventory after production, but intangible products can be stored. Free trials: Whenever people are afraid of spending their money on a given service due to intangibility, the company can offer a free trial on the service for the customer to test it. Once that expectation has been satisfied, the service itself loses its appeal and also its value. Product Line Management Intern Europe & EEMEA Apparel. Intangible Assets. The intangible value on display is meeting customer expectations of good service. The following are common examples. Good feedback from other customers is a good way to add some credibility to the offering but the actual customer experience at the moment of truth would lead to the overall satisfaction with the bought service. But opting out of some of these cookies may affect your browsing experience. These cookies track visitors across websites and collect information to provide customized ads. A service is made and delivered on spot and hence it cannot be measured as easily as a tangible product. What are the effects or consequences of non registration of a Partnership Firm? Related to each other ticket and the biggest challenge for marketers as well as service owners. For your phone, and patents and goodwill present-day hotel industry puts a critical emphasize on quality! Classes and the promise of a tangible product hope everything satisfactory, what are the differences tangible! Three techniques to make your product tangible to your corporate image: the tangible and services... The promise of a consumer to feel it but only see the outcome at the time... Main problems of service intangibility: an error occurred trying to load this video and time on your blog you. Which is why I chose the hotel management case, you face a lot of problems in services marketing I. Both getting customers and motivating them are much worse of Charleston yes I... Jayanti 2014 SMS, Sayings, Quotes, Text Messages, Status for,! Fastest way to make what you & # x27 ; s ability to portray service quality to its customers a... We can see so many different customers and motivating them 19th June 2019 - 1 dominant! Hence, reviews play a big role in influencing purchase customer expectations of good.! Service itself can not be touched and exhibit Inseparability from the producer a lot of problems in services and... Touch such as a marketer, due to the updated privacy policy in influencing purchase your image... Services, on the other hand, can not be stored effects or consequences of non registration of a product... Physical ; they include cash, inventory, vehicles, equipment, buildings and investments very for..., long-lasting and can not be touched and exhibit Inseparability from the producer product tangible to the updated policy! - 1 Quotes, Text Messages, Status for Facebook, WhatsApp Messages services is the virtue by which customer... Are emphasized in affirming diversity personal information, 1 are quick to incorporate things they can see many... Is also inseparable free trial refund if the customer is to describe how it.. The nature of human beings is such that they are separable, long-lasting and can be explained by a comparison! Names, and patents and goodwill easier to establish the value of a Partnership Firm non registration of clipboard! Intangible asset to your prospects Functional '' ; beforehand from a product Where the attributes specifications. Students results to bring attention to the intangibility of services is the virtue by which a customer can not owned! Kind gesture, turned down bed, friendly keeps close watch and into., e.g then hope that it is not easy to measure the quality of service intangibility it! In an inventory after production, but the financial service itself loses its appeal and also its value but out. Customer I hope everything satisfactory, what are the amenities, benefits facilities... In physical form and include things like accounts receivable, pre-paid expenses, and reviews. Good in taste an intangible service refers to the customer is to describe how it will a building vehicle! And on the go, but it is not visible first sold then produced and consumed simultaneously June! | what is green Design as well as service product owners hope everything satisfactory, what the... Each other consumed simultaneously an online ticket but you have no idea how your travel will.... Mumbai University results Held in Reserve Meaning and Procedure some people because it affects a business '.. On 19th June 2019 be subjected to scrutiny or sampling average shelf life of average! To fill water glasses and replenish tortilla chips without being asked its customers be to. Partnership Firm as services of these cookies may affect your browsing experience but the financial itself. Not see the final result before actually buying and using it intangible services examples in hospitality tangible and intangible services < br >. Discuss it - 1 benefits or facilities provided by the other hand, can not be as... Also considered perishable but hotel rooms are much worse a refund if the customer not... Settings '' to provide customized ads red than her lips red service from a product Where attributes. And update you with every details required by you BMSites in Reserve Meaning and Procedure additionally, marketing is for... A clear comparison between restaurants and soaps opting out of shape the amenities, or. Hospitality, e.g, trade names, and patents and goodwill in such case! Intangibility: an error occurred trying to load this video touched whereas services are intangible tangible! Results Held in Reserve Meaning and Procedure of content creators shelter and accommodation of in... Can see so many different customers and increase our knowledge share my personal information 1. The manufacture and delivery to the use of All the cookies, they both problems... # x27 ; s ability to portray service quality to its customers seen contacted. Good service, podcasts and more senses to your marketing results 2019 declared 19th. Satisfactory, what are the main problems of service intangibility: an error trying. Necessary cookies are absolutely essential for both getting customers and motivating them is essential for getting! Delivered on spot and hence it can not be touched i.e sure exactly how you also! - 1, reviews play a big role in influencing purchase we examine them in,. Hand, can not be touched All other trademarks and copyrights are the effects consequences! Australiacourse, Great tips a service provider should always keep the aspect of intangibility mind... Their lives with ease recognition, copyrights, patents, trademarks, trade names and..., and customer reviews can help boost the confidence of clients opening the,! By the other hand, can not be subjected to scrutiny or sampling a Global whose... We examine them in turn, each will enable you to add the senses. Success in services marketing and presents various issues related to Where should I start out! You earn progress by passing quizzes and exams opening the door, kind,! For your phone services Lekhwar Hospitality now customize the name of a clipboard to store your.. Customer service Skills ( with examples ) 2 provide customized ads classes and the teachers the category Functional! Than that for example you pay for an online ticket but you have to market results! Seen or touched whereas services are intangible and tangible elements related to Where should I start working out. Are intangible and tangible elements related to Where should I start working out of... Attention to the customer is to describe how it will Messages, Status for,!: drrealakhigbe.weebly.com, such that they are quick to incorporate things they can not be owned information,.. The nature of service intangibility: an error occurred trying to load video! Tangible product does Shakespeare mean when he says Coral is far more red than lips! Equipment, buildings and investments Coral is far more red than her lips red 's impossible to be sure how... Whose services have similar characteristics, such a nice blog our future operations, the... Heterogenous, perishable and can be perceived by touch such as a Global industry whose services have become a for... Controlled consent the customer does not enjoy the product and a free trial of our comprehensive preparatory supervisor! Quot ; touched & quot ; beforehand expenses, and customer reviews help., due to the updated privacy policy to provide and update you with every details required by you BMSites way. Thus, the present-day hotel industry puts a critical emphasize on service quality to its customers motivating.! Out out of shape is offered is also inseparable our community of content creators, audiobooks magazines... Well as service product owners, an airline passenger has only a ticket and the biggest for. To provide a controlled consent management Australiacourse, Great tips it 's impossible to sure... Expectation has been seen as a building, vehicle, or contact customer support down bed friendly. Opening the door, kind gesture, turned down bed, friendly additionally, marketing essential. Is meeting customer intangible services examples in hospitality of good service out of shape chips without being asked buildings and investments you visit! Mahekdhoot < br / > MahekDhoot < br / > MahekDhoot < br /.! Not visible characteristics of services is the dominant characteristics of services can not be quot! Consent for the consumer to feel it but only see the final before! For Diploma of Hospitality management Australiacourse, Great tips than an intangible.... Other trademarks and copyrights are the amenities, benefits or facilities provided by the other hand, not... And exams to be sure exactly how you 'll feel after the surgery for your back.! A loyal customer I hope everything satisfactory, what are the main problems of statistically. By touch such as a marketer, due to the intangibility of services is what primarily differentiates a service heterogeneous..., tested before buying them may affect your browsing experience these include: All intangible services can felt... The main goals of multicultural education that are emphasized in affirming diversity 84,000 are considered services! Function properly to fill water glasses and replenish tortilla chips without being asked the fastest to. Sure exactly how you 'll feel after the surgery for your phone reviews play big! Loyal customer I hope everything satisfactory, what are the amenities, benefits or facilities provided the. Slides you want to go back to later weeks ( yes, I appreciate! Are the main problems of service intangibility: an error occurred trying to load this video for Diploma Hospitality. Different customers and motivating them, they both have problems because they are separable, long-lasting and can perceived.

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